Mai Ngọc Khương's Publications

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Non-ISI journal papers (50) More...

1 Mai Ngoc Khuong, Nguyen Thi Lan Chi: Effects of the Corporate Glass Ceiling Factors on Female Employees Organizational Commitment - An Empirical of Ho Chi Minh City, Vietnam Journal of Advanced Management Science 5(4): 255.263 (July 2017). [Pub ID : #2985]
2 Mai Ngoc Khuong, Nguyen Truong Minh Bao: Factors Affecting Foreign Tourist’s Word-Of-Mouth toward Ho Chi Minh City – A Mediation Analysis of Destination Image International Journal of Trade, Economics and Finance 8(1): 55-61 (February 2017). [Pub ID : #2984]
3 Mai Ngoc Khuong, Pham Anh Nguyen: Factors Affecting Tourist Destination Satisfaction and Return Intention – A Study in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management 5(2): 95-102 (February 2017). [Pub ID : #2822]
4 Mai Ngoc Khuong, Ngo Thi Kim Chau: Factors of Event Sponsorship Affecting Customer’s Brand Trust and Word Of Mouth - A Case of Toyota, Vietnam. Journal of Economics, Business and Management 5(2): 88-94 (February 2017). [Pub ID : #2821]
5 Mai Ngoc Khuong, Tran Ly Thao Vy, Nguyen Thanh Tuan: The Effects of Organizational Influence, Purchase Importance and Supplier Trust on Public Purchase Decision in Dong Nai Province – A Mediation Analysis of Organizational Emotions International Journal of Innovation, Management and Technology 8(4): 276-283 (January 2017). [Pub ID : #2986]
6 Mai Ngoc Khuong, Tran Thi Tuyet Thanh: The Impacts of Viral Marketing on Vietnamese Travelers Decision to Thailand – A Study in Ho Chi Minh City, Vietnam. International Journal of Innovation, Management and Technology 7(5): 200-205 (October 2016). [Pub ID : #2801]
7 Mai Ngoc Khuong, Tang My Hong: The Impact of Product Packaging Design on Consumer Repurchase Intention - A Study of VinaMilk, Vietnam. International Journal of Innovation, Management and Technology 7(5): 219-223 (October 2016). [Pub ID : #2800]
8 Mai Ngoc Khuong, Do Quang Dai: The Factors Affecting Customer Satisfaction and Customer Loyalty – A Study of Local Taxi Companies in Ho Chi Minh City, Vietnam. International Journal of Innovation, Management and Technology 7(5): 228-233 (October 2016). [Pub ID : #2799]
9 Mai Ngoc Khuong, Lu Kim Khanh: The Influence of Leadership Styles on Employee Mood and Job Performance: A study of Hotels and Restaurants in Ho Chi Minh City, Vietnam. International Journal of Trade, Economics and Finance 7(4): 140-147 (August 2016). [Pub ID : #2798]
10 Mai Ngoc Khuong, Hoang Thi My Duyen: Personal Factors Affecting Consumer Purchase Decision towards Men Skin Care Products – A Study in Ho Chi Minh City, Viet Nam. International Journal of Trade, Economics and Finance. 7(2): 44-50 (April 2016). [Pub ID : #2561]

Scopus journal papers (9) More...

1 Mai Ngoc Khuong, Ngo Thi Kim Chau: The Effect of Event Sponsorship on Customer’s Brand Awarness and Purchase Intention - A Case Study of Toyota Vietnam. Review of European studies 9(1): 148-157 (March 2017). [Pub ID : #2804]
2 Phung Thai Minh Trang , Mai Ngoc Khuong: Personality Traits, Perceived Risk, Uncertainty, and Investment Performance in Vietnam Global Business & Finance Review 22(1): 67-79 (March 2017). [Pub ID : #2795]
3 Phung Thai Minh Trang, Nguyen Minh Tuan, Mai Ngoc Khuong: MOTIVATING MORE INDIVIDUAL INVESTORS TO EMERGING STOCK MARKETS: THE CASE OF VIETNAM. Actual Problems of Economics 2(188): 299-308 (January 2017). [Pub ID : #2773]
4 Phung Thai Minh Trang, Mai Ngoc Khuong, Nguyen Huu Tho: The Big Five Traits, Moods, and Investment Decisions in Emerging Stock Markets International Journal of Business Research 16(5): 99-108 (December 2016). [Pub ID : #2796]
5 Mai Ngoc Khuong, Nguyen Thanh Phuong, Tran Ngoc Diem Chau: The Effects of Travel Service Quality on Organization Perceived Value, Satisfaction and Word-of-mouth - A study in Ho Chi Minh City, Vietnam. Review of European studies 8(3): 36-48 (September 2016). [Pub ID : #2803]
6 Mai Ngoc Khuong, Nguyen Phuong Quyen: Factors Affecting International Tourists’ Perceived Service Quality and Return Intention – A Study in Ho Chi Minh City, Vietnam. Review of European studies 8(3): 133-147 (September 2016). [Pub ID : #2802]
7 Mai Ngoc Khuong, Nguyen Thuan An : The Mediation of Job Satisfaction between Leadership Behaviors and Employee Organizational Commitment – An Empirical Study of Tourism Sector in Ho Chi Minh City, Vietnam. European Journal of Scientific Research. 140(3): 294-307 (July 2016). [Pub ID : #2568]
8 Dinh Duc Tam, Mai Ngoc Khuong: Guerrilla Marketing’s Effects on Gen Y’s Word-of-Mouth Intention – A mediation of Credibility. Asia Pacific Journal of Marketing and Logistics. 28(1): 4-22. (January 2016). [Pub ID : #2452]
9 Hoang Thanh Nhon, Mai Ngoc Khuong: THE EFFECTS OF CONSUMER-GENERATED MEDIA ON VIETNAMESE TRAVELERS’ DECISION MAKING - MEDIATION ANALYSIS OF PERCEIVED CREDIBILITY AND TRUST. International Journal of Electronic Commerce Studies 2(2): 315-330 (December 2015). [Pub ID : #2349]

Domestic journal papers (2) More...

1 Mai Ngoc Khuong, Nguyen Tran Nguyen Khai, Do Ai Dao: Factors Affecting Chinese Tourist’s Loyalty towards Ho Chi Minh City – A Mediation Analysis of Tourists’ Perceived Value. Journal of Open University 2(18): 49-62 (October 2016). [Pub ID : #2797]
2 Mai Ngoc Khuong, Nguyen Tran Nguyen Khai, Pham Thanh Huyen, Nguyen Vo Hoai Thuong, Nguyen Thi Minh Phuong: Factors Affecting Employee Performance through a Mediation of Job Satisfaction – An Empirical Study of Hospitality Industry in Ho Chi Minh City, Vietnam. Journal of Science Ho Chi Minh City Open University. 2(18): 49-62 (June 2016). [Pub ID : #2564]

International conference papers (66) More...

1 Mai Ngoc Khuong, Hoang Thi My Duyen: The Mediating Role Of Destination Satisfaction On The Effects Of Destination Image, Perceived Value And Service Quality On Tourist Return Intention - A Study In Ho Chi Minh City, Vietnam. Paper presented at 7th International Conference on Education, Research and Innovation (ICERI2017). August 6-8, 2017, Taipei, Taiwan. (August 2017). [Pub ID : #2983]
2 Mai Ngoc Khuong, Nguyen Thi Huyen Tran : The Impacts Of Product Packaging Elements On Brand Image And Purchase Intention - An Empirical Study of Phuc Long’s Packaged Tea Products. Paper presented at International Conference on Business and Information Management (ICBIM 2017). July 23-25, 2017. Beijing, China. (July 2017). [Pub ID : #2982]
3 Mai Ngoc Khuong, Dao Ngoc Quynh: The Impact of Atmospheric Factors on Repurchase Intention at Upscale Restaurants in Ho Chi Minh City, Vietnam. Paper presented at 2017 International Conference on Business and Information Management (ICBIM 2017). July 23-25, 2017. Beijing, China. (July 2017). [Pub ID : #2979]
4 Mai Ngoc Khuong, Ly Tran Thao Vy , Nguyen Thanh Tuan : The Effects of Organizational Influence, Purchase Importance and Supplier Trust on Public Purchase Decision in Dong Nai Province – A Mediation Analysis of Organizational Emotions. Paper presented at 3rd International Conference on Management and Behavioral Sciences (ICMBS 2017). April 7-9, 2017, in Jeju Island, South Korea. (April 2017). [Pub ID : #2981]
5 Mai Ngoc Khuong, Nguyen Thi Lan Chi: Effects of the Corporate Glass Ceiling Factors on Female Employees Organizational Commitment - An Empirical of Ho Chi Minh City, Vietnam. Paper presented at 4th International Conference on Management and Humanities (ICMH 2017). April 21-23, 2017. Chiang Mai, Thailand. (April 2017). [Pub ID : #2980]
6 Mai Ngoc Khuong, Pham Anh Nguyen: Factors Affecting Tourist Destination Satisfaction and Return Intention – A Study in Ho Chi Minh City, Vietnam. Paper presented at 6th International Conference on Economics Business and Marketing Management (CEBMM 2017), February 22-24, 2017. Ho Chi Minh, Vietnam. (February 2017). [Pub ID : #2794]
7 Mai Ngoc Khuong, Ngo Thi Kim Chau: Factors of Event Sponsorship Affecting Customer’s Brand Trust and Word Of Mouth - A Case of Toyota, Vietnam. Paper presented at 6th International Conference on Economics Business and Marketing Management (CEBMM 2017), February 22-24, 2017. Ho Chi Minh, Vietnam. (February 2017). [Pub ID : #2793]
8 Mai Ngoc Khuong, Nguyen Truong Minh Bao: Factors Affecting Foreign Tourist’s Word-Of-Mouth toward Ho Chi Minh City-A Mediation Analysis of Destination Image. Paper presented at 6th International Conference on Economics Marketing and Management (ICEMM 2017), January 23-25, 2017, Phuket Island, Thailand. (January 2017). [Pub ID : #2792]
9 Mai Ngoc Khuong, Pham Thanh Huyen, Nguyen Thi Minh Phuong: Factors Affecting Employee Job Satisfaction and Job Performance – A Study in the fields of Informatics, Electronics and Telecommunication in Ho Chi Minh City. Paper presented at 5th International Conference on Vietnam Studies - Sustainable Development in the Context of Global Change. Hanoi, Vietnam, 15 – 18 December 2016. (December 2016). [Pub ID : #2790]
10 Mai Ngoc Khuong, Nguyen Thanh Phuong: The Effects of Destination Image, Perceived Value, and Service Quality on Tourist Satisfaction and Word-Of-Mouth – A Study in Ho Chi Minh City, Vietnam. Paper presented at 2nd International Conference on Economics, Business and Trade (ICEBT 2016). December 6 – 8, 2016. Hong Kong. (December 2016). [Pub ID : #2788]

Book chapters (1) More...

1 Nguyen Nhu Tung, Mai Ngoc Khuong: A chain of hands: prosocial integration in a coffee supply chain setting (pp. 268-283). Oxford University Press (May 2015). [Pub ID : #1870]