Mai Ngọc Khương's Publications

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Non-ISI journal papers (47) More...

1 Mai Ngoc Khuong, Pham Anh Nguyen: Factors Affecting Tourist Destination Satisfaction and Return Intention – A Study in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management 5(2): 95-102 (February 2017). [Pub ID : #2822]
2 Mai Ngoc Khuong, Ngo Thi Kim Chau: Factors of Event Sponsorship Affecting Customer’s Brand Trust and Word Of Mouth - A Case of Toyota, Vietnam. Journal of Economics, Business and Management 5(2): 88-94 (February 2017). [Pub ID : #2821]
3 Mai Ngoc Khuong, Tran Thi Tuyet Thanh: The Impacts of Viral Marketing on Vietnamese Travelers Decision to Thailand – A Study in Ho Chi Minh City, Vietnam. International Journal of Innovation, Management and Technology 7(5): 200-205 (October 2016). [Pub ID : #2801]
4 Mai Ngoc Khuong, Tang My Hong: The Impact of Product Packaging Design on Consumer Repurchase Intention - A Study of VinaMilk, Vietnam. International Journal of Innovation, Management and Technology 7(5): 219-223 (October 2016). [Pub ID : #2800]
5 Mai Ngoc Khuong, Do Quang Dai: The Factors Affecting Customer Satisfaction and Customer Loyalty – A Study of Local Taxi Companies in Ho Chi Minh City, Vietnam. International Journal of Innovation, Management and Technology 7(5): 228-233 (October 2016). [Pub ID : #2799]
6 Mai Ngoc Khuong, Lu Kim Khanh: The Influence of Leadership Styles on Employee Mood and Job Performance: A study of Hotels and Restaurants in Ho Chi Minh City, Vietnam. International Journal of Trade, Economics and Finance 7(4): 140-147 (August 2016). [Pub ID : #2798]
7 Mai Ngoc Khuong, Hoang Thi My Duyen: Personal Factors Affecting Consumer Purchase Decision towards Men Skin Care Products – A Study in Ho Chi Minh City, Viet Nam. International Journal of Trade, Economics and Finance. 7(2): 44-50 (April 2016). [Pub ID : #2561]
8 Mai Ngoc Khuong, Nguyen Vu Ai Hoa, Truong Duc Nguyen: The Effect of Television Commercials on Customers’ Loyalty - A Mediation Analysis of Brand Awareness. International Journal of Trade, Economics and Finance. 7(2): 18-24 (April 2016). [Pub ID : #2559]
9 Mai Ngoc Khuong, Vu Hai Yen : Investigate the Effects of Job Stress on Employee Job Performance – A Case Study at Dong Xuyen Industrial Zone, Vietnam. International Journal of Trade, Economics and Finance. 7(2): 31-37 (April 2016). [Pub ID : #2558]
10 Mai Ngoc Khuong, Le Thi My Linh, Nguyen Quang Toan, Nguyen Thi Minh Phuong: The Effects of Personality and Communication Skill on Employee Job Performance at Multi-national Companies in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management. 4(4): .296-302. (April 2016). [Pub ID : #2458]

Scopus journal papers (11) More...

1 Mai Ngoc Khuong, Ngo Thi Kim Chau: The Effect of Event Sponsorship on Customer’s Brand Awarness and Purchase Intention - A Case Study of Toyota Vietnam. Review of European studies 9(1): 148-157 (March 2017). [Pub ID : #2804]
2 Phung Thai Minh Trang , Mai Ngoc Khuong: Personality Traits, Perceived Risk, Uncertainty, and Investment Performance in Vietnam Global Business & Finance Review 22(1): 67-79 (March 2017). [Pub ID : #2795]
3 Phung Thai Minh Trang, Nguyen Minh Tuan, Mai Ngoc Khuong: MOTIVATING MORE INDIVIDUAL INVESTORS TO EMERGING STOCK MARKETS: THE CASE OF VIETNAM. Actual Problems of Economics 2(188): 299-308 (January 2017). [Pub ID : #2773]
4 Phung Thai Minh Trang, Mai Ngoc Khuong, Nguyen Huu Tho: The Big Five Traits, Moods, and Investment Decisions in Emerging Stock Markets International Journal of Business Research 16(5): 99-108 (December 2016). [Pub ID : #2796]
5 Mai Ngoc Khuong, Nguyen Thanh Phuong, Tran Ngoc Diem Chau: The Effects of Travel Service Quality on Organization Perceived Value, Satisfaction and Word-of-mouth - A study in Ho Chi Minh City, Vietnam. Review of European studies 8(3): 36-48 (September 2016). [Pub ID : #2803]
6 Mai Ngoc Khuong, Nguyen Phuong Quyen: Factors Affecting International Tourists’ Perceived Service Quality and Return Intention – A Study in Ho Chi Minh City, Vietnam. Review of European studies 8(3): 133-147 (September 2016). [Pub ID : #2802]
7 Mai Ngoc Khuong, Nguyen Thuan An : The Mediation of Job Satisfaction between Leadership Behaviors and Employee Organizational Commitment – An Empirical Study of Tourism Sector in Ho Chi Minh City, Vietnam. European Journal of Scientific Research. 140(3): 294-307 (July 2016). [Pub ID : #2568]
8 Mai Ngoc Khuong, Nguyen Thanh Phuong, Tran Ngoc Diem Chau : The Effects of Travel Service Quality on Organization Perceived Value, Satisfaction and Word-of-mouth - A study in Ho Chi Minh City, Vietnam. Review of European studies. 8(3): 36-48 (July 2016). [Pub ID : #2567]
9 Mai Ngoc Khuong, Nguyen Phuong Quyen : Factors Affecting International Tourists’ Perceived Service Quality and Return Intention – A Study in Ho Chi Minh City, Vietnam. Review of European studies. 8(3): 133-147 (July 2016). [Pub ID : #2566]
10 Dinh Duc Tam, Mai Ngoc Khuong: Guerrilla Marketing’s Effects on Gen Y’s Word-of-Mouth Intention – A mediation of Credibility. Asia Pacific Journal of Marketing and Logistics. 28(1): 4-22. (January 2016). [Pub ID : #2452]

Domestic journal papers (2) More...

1 Mai Ngoc Khuong, Nguyen Tran Nguyen Khai, Do Ai Dao: Factors Affecting Chinese Tourist’s Loyalty towards Ho Chi Minh City – A Mediation Analysis of Tourists’ Perceived Value. Journal of Open University 2(18): 49-62 (October 2016). [Pub ID : #2797]
2 Mai Ngoc Khuong, Nguyen Tran Nguyen Khai, Pham Thanh Huyen, Nguyen Vo Hoai Thuong, Nguyen Thi Minh Phuong: Factors Affecting Employee Performance through a Mediation of Job Satisfaction – An Empirical Study of Hospitality Industry in Ho Chi Minh City, Vietnam. Journal of Science Ho Chi Minh City Open University. 2(18): 49-62 (June 2016). [Pub ID : #2564]

International conference papers (61) More...

1 Mai Ngoc Khuong, Pham Anh Nguyen: Factors Affecting Tourist Destination Satisfaction and Return Intention – A Study in Ho Chi Minh City, Vietnam. Paper presented at 6th International Conference on Economics Business and Marketing Management (CEBMM 2017), February 22-24, 2017. Ho Chi Minh, Vietnam. (February 2017). [Pub ID : #2794]
2 Mai Ngoc Khuong, Ngo Thi Kim Chau: Factors of Event Sponsorship Affecting Customer’s Brand Trust and Word Of Mouth - A Case of Toyota, Vietnam. Paper presented at 6th International Conference on Economics Business and Marketing Management (CEBMM 2017), February 22-24, 2017. Ho Chi Minh, Vietnam. (February 2017). [Pub ID : #2793]
3 Mai Ngoc Khuong, Nguyen Truong Minh Bao: Factors Affecting Foreign Tourist’s Word-Of-Mouth toward Ho Chi Minh City-A Mediation Analysis of Destination Image. Paper presented at 6th International Conference on Economics Marketing and Management (ICEMM 2017), January 23-25, 2017, Phuket Island, Thailand. (January 2017). [Pub ID : #2792]
4 Mai Ngoc Khuong, Pham Thanh Huyen, Nguyen Thi Minh Phuong: Factors Affecting Employee Job Satisfaction and Job Performance – A Study in the fields of Informatics, Electronics and Telecommunication in Ho Chi Minh City. Paper presented at 5th International Conference on Vietnam Studies - Sustainable Development in the Context of Global Change. Hanoi, Vietnam, 15 – 18 December 2016. (December 2016). [Pub ID : #2790]
5 Mai Ngoc Khuong, Nguyen Thanh Phuong: The Effects of Destination Image, Perceived Value, and Service Quality on Tourist Satisfaction and Word-Of-Mouth – A Study in Ho Chi Minh City, Vietnam. Paper presented at 2nd International Conference on Economics, Business and Trade (ICEBT 2016). December 6 – 8, 2016. Hong Kong. (December 2016). [Pub ID : #2788]
6 Phung Thai Minh Trang, Nguyen Minh Tuan, Mai Ngoc Khuong: Strategies for Attracting more Individual Investors to the Vietnam Stock Market. A Combination of Qualitative and Quantitative Approaches.. Paper presented at 5th International Conference on Vietnamese Studies: Sustainable Development in the Context of Global Change. (December 2016). [Pub ID : #2715]
7 Nguyen Thuan An, Mai Ngoc Khuong: The Relationship between Guerrilla Social Media Marketing, Brand Engagement, and Brand Equity – An Effective Marketing Strategy for SMEs in Ho Chi Minh City, Vietnam. Paper presented at The 18th Asia Pacific Management Conference. Katahira Sakura Hall, Tohoku University. 23-25 November 2016. (November 2016). [Pub ID : #2791]
8 Phung Thai Minh Trang, Mai Ngoc Khuong: The impact of Perceived risk and loss aversion on investment intention in Vietnam. A combination of qualitative and quantitative approaches. Paper presented at XI International Conference on Applied Business Research 2016. 5-9 September, 2016. Pattaya, Chonburi, Thailand. (September 2016). [Pub ID : #2789]
9 Phung Thai Minh Trang, Mai Ngoc Khuong: The Impact of the Big Five Traits and Mood on Investment Performance – A Study of Individual Investors in Vietnam. Paper presented at 9th Vietnam Economist Annual Meeting (VEAM) 2016. 11-12 August 2016. Da Nang City, Vietnam: (August 2016). [Pub ID : #2595]
10 Phung Thai Minh Trang, Mai Ngoc Khuong: Personality traits, perceived risk, perceived uncertainty and investment performance in Vietnam. Paper presented at World Conference on Business and Management (WCBM) 2016. June, 2016. Da Nang City, Vietnam.: (June 2016). [Pub ID : #2594]

Book chapters (1) More...

1 Nguyen Nhu Tung, Mai Ngoc Khuong: A chain of hands: prosocial integration in a coffee supply chain setting (pp. 268-283). Oxford University Press (May 2015). [Pub ID : #1870]