Mai Ngọc Khương's Publications

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Non-ISI journal papers (41) More...

1 Mai Ngoc Khuong, Hoang Thi My Duyen: Personal Factors Affecting Consumer Purchase Decision towards Men Skin Care Products – A Study in Ho Chi Minh City, Viet Nam. International Journal of Trade, Economics and Finance. 7(2): 44-50 (April 2016). [Pub ID : #2561]
2 Mai Ngoc Khuong, Nguyen Vu Ai Hoa, Truong Duc Nguyen: The Effect of Television Commercials on Customers’ Loyalty - A Mediation Analysis of Brand Awareness. International Journal of Trade, Economics and Finance. 7(2): 18-24 (April 2016). [Pub ID : #2559]
3 Mai Ngoc Khuong, Vu Hai Yen : Investigate the Effects of Job Stress on Employee Job Performance – A Case Study at Dong Xuyen Industrial Zone, Vietnam. International Journal of Trade, Economics and Finance. 7(2): 31-37 (April 2016). [Pub ID : #2558]
4 Mai Ngoc Khuong, Le Thi My Linh, Nguyen Quang Toan, Nguyen Thi Minh Phuong: The Effects of Personality and Communication Skill on Employee Job Performance at Multi-national Companies in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management. 4(4): .296-302. (April 2016). [Pub ID : #2458]
5 Mai Ngoc Khuong, Nguyen Hong Hanh : Factors Affecting Band Equity of Online Travel Booking Service in Ho Chi Minh City – A Mediation Analysis of E-Word of Mouth. Journal of Economics, Business and Management. 4(4): 266-271. (April 2016). [Pub ID : #2457]
6 Mai Ngoc Khuong, Tran Thi Huong : The influence of Social Media Marketing on Vietnamese traveller’s purchase intention in Tourism Industry in Ho Chi Minh City. Journal of Economics, Business and Management. 4(4): 280-285. (April 2016). [Pub ID : #2456]
7 Mai Ngoc Khuong, Thai Hoang Quoc : The Effects of Organizational Justice and Ethical Leadership on Employee Performance in Binh Duong’s Industrial Parks, Vietnam. Journal of Economics, Business and Management. 4(4): 327-333. (April 2016). [Pub ID : #2454]
8 Mai Ngoc Khuong, Nguyen Hoang To Uyen : Factors Affecting Employee Job Engagement towards Aircraft Maintenance Organizations – A Mediation Analysis of Job Satisfaction. Journal of Economics, Business and Management. 4(4): 339-346. (April 2016). [Pub ID : #2453]
9 Mai Ngoc Khuong, Nguyen Huu An : The Factors Affecting Entrepreneurial Intention of the Students of Vietnam National University - A Mediation Analysis of Perception toward Entrepreneurship. Journal of Economics, Business and Management. 4(2): 104-111. (February 2016). [Pub ID : #2451]
10 Mai Ngoc Khuong, Nguyen Thi Hong An, Nguyen Thi Mai Uyen: Direct and Indirect Effects on International Tourists’ Destination Satisfaction – The Case of the World Natural Heritage of Halong Bay, Vietnam. Journal of Economics, Business and Management. 4(2): 85-91. (February 2016). [Pub ID : #2450]

Scopus journal papers (5) More...

1 Mai Ngoc Khuong, Nguyen Thuan An : The Mediation of Job Satisfaction between Leadership Behaviors and Employee Organizational Commitment – An Empirical Study of Tourism Sector in Ho Chi Minh City, Vietnam. European Journal of Scientific Research. 140(3): 294-307 (July 2016). [Pub ID : #2568]
2 Mai Ngoc Khuong, Nguyen Thanh Phuong, Tran Ngoc Diem Chau : The Effects of Travel Service Quality on Organization Perceived Value, Satisfaction and Word-of-mouth - A study in Ho Chi Minh City, Vietnam. Review of European studies. 8(3): 36-48 (July 2016). [Pub ID : #2567]
3 Mai Ngoc Khuong, Nguyen Phuong Quyen : Factors Affecting International Tourists’ Perceived Service Quality and Return Intention – A Study in Ho Chi Minh City, Vietnam. Review of European studies. 8(3): 133-147 (July 2016). [Pub ID : #2566]
4 Dinh Duc Tam, Mai Ngoc Khuong: Guerrilla Marketing’s Effects on Gen Y’s Word-of-Mouth Intention – A mediation of Credibility. Asia Pacific Journal of Marketing and Logistics. 28(1): 4-22. (January 2016). [Pub ID : #2452]
5 Hoang Thanh Nhon, Mai Ngoc Khuong: THE EFFECTS OF CONSUMER-GENERATED MEDIA ON VIETNAMESE TRAVELERS’ DECISION MAKING - MEDIATION ANALYSIS OF PERCEIVED CREDIBILITY AND TRUST. International Journal of Electronic Commerce Studies 2(2): 315-330 (December 2015). [Pub ID : #2349]

Domestic journal papers (1) More...

1 Mai Ngoc Khuong, Nguyen Tran Nguyen Khai, Pham Thanh Huyen, Nguyen Vo Hoai Thuong, Nguyen Thi Minh Phuong: Factors Affecting Employee Performance through a Mediation of Job Satisfaction – An Empirical Study of Hospitality Industry in Ho Chi Minh City, Vietnam. Journal of Science Ho Chi Minh City Open University. 2(18): 49-62 (June 2016). [Pub ID : #2564]

International conference papers (54) More...

1 Phung Thai Minh Trang, Nguyen Minh Tuan, Mai Ngoc Khuong: Strategies for Attracting more Individual Investors to the Vietnam Stock Market. A Combination of Qualitative and Quantitative Approaches.. Paper presented at 5th International Conference on Vietnamese Studies: Sustainable Development in the Context of Global Change. (December 2016). [Pub ID : #2715]
2 Phung Thai Minh Trang, Mai Ngoc Khuong: The Impact of the Big Five Traits and Mood on Investment Performance – A Study of Individual Investors in Vietnam. Paper presented at 9th Vietnam Economist Annual Meeting (VEAM) 2016. 11-12 August 2016. Da Nang City, Vietnam: (August 2016). [Pub ID : #2595]
3 Phung Thai Minh Trang, Mai Ngoc Khuong: Personality traits, perceived risk, perceived uncertainty and investment performance in Vietnam. Paper presented at World Conference on Business and Management (WCBM) 2016. June, 2016. Da Nang City, Vietnam.: (June 2016). [Pub ID : #2594]
4 Mai Ngoc Khuong, Tang My Hong : The Impact of Product Packaging Design on Consumer Repurchase Intention - A Study of VinaMilk, Vietnam. Paper presented at 3rd International Conference on Innovations in Business and Management (ICIBM 2016). June 22-24, 2016, Singapore: (June 2016). [Pub ID : #2593]
5 Mai Ngoc Khuong, Tran Thi Tuyet Thanh : The Impacts of Viral Marketing on Vietnamese Travelers Decision to Thailand – A Study in Ho Chi Minh City, Vietnam. Paper presented at 3rd International Conference on Innovations in Business and Management (ICIBM 2016). June 22-24, 2016, Singapore: (June 2016). [Pub ID : #2592]
6 Mai Ngoc Khuong, Vo Quang Dai : The Factors Affecting Customer Satisfaction and Customer Loyalty – A Study of Local Taxi Companies in Ho Chi Minh City, Vietnam.. Paper presented at 3rd International Conference on Innovations in Business and Management (ICIBM 2016). June 22-24, 2016, Singapore: (June 2016). [Pub ID : #2591]
7 Mai Ngoc Khuong, Lu Kim Khanh: The Influence of Leadership Styles on Employee Mood and Job Performance: A study of Hotels and Restaurants in Ho Chi Minh City, Vietnam. Paper presented at 5th International Conference on Economics and Finance Research (ICEFR2016). April 11-12, 2016 -Osaka, Japan: (April 2016). [Pub ID : #2590]
8 Mai Ngoc Khuong, Le Thi My Linh, Nguyen Quang Toan, Nguyen Thi Minh Phuong: The Effects of Personality and Communication Skill on Employee Job Performance at Multi-national Companies in Ho Chi Minh City, Vietnam. Paper presented at 5th International Conference on Economics Marketing and Management- ICEMM 2016. January, 9-10, 2016, Penang, Malaysia: (January 2016). [Pub ID : #2589]
9 Mai Ngoc Khuong, Nguyen Hong Hanh : Factors Affecting Band Equity of Online Travel Booking Service in Ho Chi Minh City – A Mediation Analysis of E-Word of Mouth. Paper presented at 3rd International Conference on Economics and Business Administration – ICEBA 2016. January 26-27, 2016, Pattaya, Thailand: (January 2016). [Pub ID : #2588]
10 Mai Ngoc Khuong, Tran Thi Huong : The influence of Social Media Marketing on Vietnamese traveller’s purchase intention in Tourism Industry in Ho Chi Minh City. Paper presented at 3rd International Conference on Economics and Business Administration – ICEBA 2016. January 26-27, 2016, Pattaya, Thailand: (January 2016). [Pub ID : #2587]

Book chapters (1) More...

1 Nguyen Nhu Tung, Mai Ngoc Khuong: A chain of hands: prosocial integration in a coffee supply chain setting (pp. 268-283). Oxford University Press (May 2015). [Pub ID : #1870]