Lê Đình Minh Trí's Publications

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Scopus journal papers (2) More...

1 Le Dinh Minh Tri, Hien Vo: Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements. International Journal of Internet Marketing and Advertising 11(3): 202-217 (September 2017). [Pub ID : #3018]
2 Le Dinh Minh Tri, Nguyen Ho Bao Tran: Attitudes Toward Mobile Advertising: A Study of Mobile Web Display and Mobile App Display Advertising. Asian Academy of Management Journal 19(2): 87-103 (December 2014). [Pub ID : #1356]

Domestic journal papers (1) More...

1 Le Dinh Minh Tri, Vo Bao Loc: Factors influencing the trust of young customers while using e-commerce websites. Journal of Science Ho Chi Minh City Open University 2(7): 79-94 (June 2013). [Pub ID : #1100]

International conference papers (3) More...

1 Le Dinh Minh Tri, Angela Dobele, Linda Robinson: WOM Source Characteristics: Do Information Seekers Get What They Need?.. Paper presented at Summer American Marketing Association Conference. San Francisco: (August 2017). [Pub ID : #3017]
2 Le Dinh Minh Tri, Angela Dobele, Linda Robinson: Electronic Word-of-Mouth Seeking Behaviour: What are the choice factors most discussed by prospective students on social media?.. Paper presented at Australian and New Zealand Marketing Academy Conference. (December 2016). [Pub ID : #2737]
3 Le Dinh Minh Tri, Angela Dobele, Linda Robinson: Word-of-Mouth Effects on Student Choice Behaviour: The Dual-Process Conceptual Framework. Paper presented at Australian and New Zealand Marketing Academy Conference. (December 2015). [Pub ID : #2238]