Mai Thế Kiên's Publications

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Scopus journal papers (3) More...

1 Van Bui, Nguyen Van Phuong, Dung Pham, Mai The Kien: UNDERSTANDING CUSTOMERS’ E-LOYALTY IN THE AIRLINE INDUSTRY: A CASE STUDY OF VIETNAM AIRLINES COMPANY LIMITED. International Journal of Applied Business and Economic Research 13(5): 3039-3064 (September 2015). [Pub ID : #2389]
2 Phan Hoang Phuong Uyen, Nguyen Van Phuong, Mai The Kien, Le Phuong Thao: Key Determinants of SMEs in Vietnam. Combining Quantitative and Qualitative Studies. Review of European Studies (July 2015). [Pub ID : #2137]
3 Nguyen Van Phuong, Dang Hien Xuan Nhi, Le Nguyen Do Quyen, Mai The Kien: The Impacts of Consumers’ Familiarity on Their Behavioral Intentions towards Frozen Pangasius Products: A Study in Ho Chi Minh City, Vietnam. Review of European Studies (February 2015). [Pub ID : #2133]

International conference papers (2) More...

1 Lap-Luat Nguyen, Minh-Triet Nguyen, Mai The Kien, Nguyen Tuan Duc: On the design of Wireless Access Smart Grid network on 868 MHz frequency band.. In proceedings of NAFOSTED Conference on Information and Computer Science (NICS 2015). IEEE Xplore (September 2015). [Pub ID : #2430]
2 Mai The Kien, Dang Tran Hoang Hieu: Factors influencing consumers’ attitudes toward mobile marketing in Vietnam. In proceedings of New Perspective in Business, Economics and Management Research and Practice. (July 2015). [Pub ID : #2032]