Trịnh Việt Dũng's Publications

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Non-ISI journal papers (2) More...

1 Trinh Viet Dung, Nguyen My Lan: Understanding Luxury Consumption Based on Income: Empirical Evidences from Young Vietnamese. Microeconomics: Intertemporal Consumer Choice & Savings eJournal 7(26): (February 2017). [Pub ID : #2775]
2 Trinh Viet Dung, Huynh Thanh Thao: Exploring Consumers' Preferences with Regard to Department Stores in Vietnam: An Empirical Assessment of the Multi-Attributes of Store Image. Microeconomics: Intertemporal Consumer Choice & Savings eJournal 7(25): (February 2017). [Pub ID : #2774]

Domestic journal papers (1) More...

1 Trinh Viet Dung, Nguyen Hoang Mai: Marketing, Public Relation (MPR) - Theoretical Basis in General Scientific Journal of Van Lang University (3)103-108 (May 2017). [Pub ID : #2905]

International conference papers (14) More...

1 Tran Minh Anh, Nguyen Manh Duc, Trinh Viet Dung: Using The Theory of Planned Behavior to explore consumer perception towards dietary supplements to treat diabetes in provincial Vietnam: A Research Agenda.. In proceedings of Scientific Research Results For Training. ISBN 978-604-67-1032-5. Science and Technics Publishing House (December 2017). [Pub ID : #3164]
2 Duyen Anh Doan, Thao Ly Le, Trinh Viet Dung: Premium Marketing Strategy for Son Doong Cave: An Experimental Approach.. In proceedings of Scientific Research Results For Training. ISBN 978-604-67-1032-5. Science and Technics Publishing House (December 2017). [Pub ID : #3163]
3 Nguyen Que Tien, Trinh Viet Dung, Bao Han Nguyen: The success and failure of affordable luxury strategy for Low-Cost-Carriers. In proceedings of Mystique of Luxury Brands Conference 2017. Curtin University (May 2017). [Pub ID : #2865]
4 Trinh Viet Dung, Nguyen Que Tien, Tran Chau: Conspicuous consumption as a remedy for loneliness.. In proceedings of Mystique of Luxury Brands Conference 2017. Curtin University (May 2017). [Pub ID : #2864]
5 Nguyen Que Tien, Trinh Viet Dung, Ngoc Kieu Ngan Dong : How different genders perceive and are motivated to buy luxury brands.. In proceedings of Mystique of Luxury Brands Conference 2017. Curtin University (May 2017). [Pub ID : #2863]
6 Thao Ly Le, Nguyen Que Tien, Trinh Viet Dung: The experiential tourists or how materialism can increase the willingness to pay premium for ecotourism.. In proceedings of Mystique of Luxury Brands Conference 2017. Curtin University (May 2017). [Pub ID : #2862]
7 Doan Duyen Anh, Trinh Viet Dung: 7-Eleven Sets to Open Store in Vietnam: What Lies Ahead?.. In proceedings of NIDA International Business Conference 2017. (March 2017). [Pub ID : #2779]
8 Trinh Viet Dung, Nguyen Hoang Mai: Effectiveness of Marketing Public Relation: Evidences from Vietnam.. In proceedings of NIDA International Business Conference 2017. (January 2017). [Pub ID : #2778]
9 Ta Phuoc Thanh, Trinh Viet Dung: University Ranking Systems in the World and Vietnam: A literature Review.. In proceedings of THE UHD-CTU ANNUAL ECONOMICS AND BUSINESS CONFERENCE 2017. Southeast Asia Review of Economics and Business (January 2017). [Pub ID : #2763]
10 Ta Phuoc thanh, Trinh Viet Dung: A Conceptual Framework for Vietnamese University Branding.. In proceedings of THE UHD-CTU ANNUAL ECONOMICS AND BUSINESS CONFERENCE 2017. Southeast Asia Review of Economics and Business (January 2017). [Pub ID : #2762]