Bùi Quang Thông's Publications

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Non-ISI journal papers (3) More...

1 Bui Quang Thong, Le Van Chon, Ngo Minh Tan, Phan Thanh Nhan: APPLICATION OF IMPORTANT – PERFORMANCE ANALYSIS AND SEGMENTATION ANALYSIS IN HERITAGE TOURISM: THE CASE OF THE SPECIAL NATIONAL HERITAGE OF CENTRAL OFFICE FOR SOUTH VIETNAM. Journal of Tourism Research 21: 46 (December 2018). [Pub ID : #3702]
2 Nguyen Xuan Nhi, Bui Quang Thong, Mai Ngoc Khuong, Ha Diu My: Customer loyalty in B2B service in general insurance sector of Vietnam The Sankalpa International Journal of Management Decisions (January 2018). [Pub ID : #3476]
3 Bui Quang Thong, Pham Thai Ngoc, Nguyen Vinh Hau: The Effects of Selected Marketing Mix Elements on Customer-Based Brand Equity: The Case of Coffee Chains in Vietnam. PRIMA: Practices and Research in Marketing 8(1): 38-47 (September 2017). [Pub ID : #3548]

Scopus journal papers (1) More...

1 Hoang Thanh Nhon, Bui Quang Thong, Nguyen Van Phuong: The Impact of Intellectual Capital Dimensions on Vietnamese Information Communication Technology Firm Performance: A Mediation Analysis of Human and Social Capital. Academy of Strategic Management Journal 17(1): (March 2018). [Pub ID : #3202]

Domestic journal papers (1) More...

1 Hoang Thanh Nhon, Bui Quang Thong, Mai Ngoc Khuong: The effects of intellectual capital dimensions on information communication technology firm performace: A moderated mediation analysis of the environmental uncertainties Tạp Chí Công Thương (3)145 (March 2018). [Pub ID : #3284]

International conference papers (29) More...

1 Bui Quang Thong, Nguyen Le Gia Han: DETERMINANTS OF CONSUMERS’ HESITATION TOWARDS PURCHASING ELECTRONIC PRODUCTS – A STUDY AMONG VIETNAMESE PERSPECTIVES. In proceedings of 1st International Conference on Economics, Business and Tourism. ISBN 978-604-73-7056-6. (June 2019). [Pub ID : #3986]
2 Bui Quang Thong, Vo Vuong Bach, Nguyen Thuy Quoc Huong: HEALTHCARE PRODUCT EXPERIENCE QUALITY: AN INVESTIGATION ON ENSURE HEALTHCARE ADVISING PROGRAM AT HO CHI MINH CITY HOSPITALS. In proceedings of 1st International Conference on Economics, Business and Tourism. ISBN 978-604-73-7056-6. (January 2019). [Pub ID : #3988]
3 Bui Quang Thong, Vo Ngoc Trang Thanh: FACTORS INFLUENCING BRAND LOYALTY FOR SMARTPHONE IN HO CHI MINH CITY CASE OF APPLE IPHONE. In proceedings of The 1st International Conference on Economics, Business and Tourism. ISBN 978-604-73-7056-6. (January 2019). [Pub ID : #3987]
4 Le Nguyen Bao, Bui Quang Thong: THE INFLUENCE OF CELEBRITY ENDORSEMENT, IN ADVERTISEMENT, ON CONSUMER PURCHASE INTENTION – A STUDY AMONG VIETNAMESE USERS. In proceedings of SRU International Conference 2018.. ISBN 978-974-306-565-1. (December 2018). [Pub ID : #3985]
5 Nguyen Thanh Tri, Vo Thi Huong Giang, Bui Quang Thong: Effects of Leadership Style on Frontline Employees' Commitment to Service Quality - A Study among Vietnamese Users. In proceedings of SRU International Conference 2018. ISBN 978-974-306-565-1. (December 2018). [Pub ID : #3655]
6 Vuong Quoc Dat, Bui Quang Thong, Ly Dan Thanh: The antecedents of Intention to shop on mobile devices. In proceedings of SRU International Conference 2018. ISBN 978-974-306-565-1. (December 2018). [Pub ID : #3654]
7 Hoang Thanh Nhon, Bui Quang Thong, Nguyen Van Phuong: The Intangible Capitals, Firm outcomes and the Role of Manager Skills: A Study of the Vietnamese Information Communication Technology Sector.. In proceedings of Asia Conference on Business and Economic Studies. ISBN 978-604-922-660-1. (September 2018). [Pub ID : #3564]
8 Nguyen Ha Nhat Minh, Vu Thuy Mai Uyen, Nguyen Thanh Tri, Bui Quang Thong: ANTECEDENTS OF THE INTENTION TO FORWARD VIRAL MESSAGES ON SOCIAL NETWORK SITES – A STUDY AMONG VIETNAMESE USERS. In proceedings of The Social and Economic Prospects in Southern Mekong Sub-Region of Southeast Asia. ISBN 978-974-306-563-7. (July 2018). [Pub ID : #3540]
9 Ngo Hoai Son, Bui Quang Thong, Đặng Thị Thu Phương: HUMAN RESOURCE MANAGEMENT DECENTRALISATION IN PUBLIC SECTOR:. In proceedings of Sepsa. ISBN 978-604-59-5952-7. (January 2018). [Pub ID : #3467]
10 Nguyen Phuong Hoang Cuc, Bui Quang Thong, Vuong Quoc Dat, Pham Thanh Linh: Antecedents of unethical behaviors in class exam: The moderating roles of ethical climate and goal orientations. In proceedings of SRU International Conference 2017. ISBN 978-974-306-563-7. (December 2017). [Pub ID : #3470]

Domestic conference papers (2) More...

1 Vương Quốc Đạt, Bui Quang Thong: Những nhân tố tác động đến dự định mua sắm trên thiết bị di động của người tiêu dùng trẻ Việt Nam. In proceedings of Hội nghị SV NCKH toàn quốc lần thứ 4 các trường đại học khối ngành KT và QTKD. (September 2016). [Pub ID : #2952]
2 Vo Vuong Bach, Bui Quang Thong: PHÂN TÍCH MỐI QUAN HỆ GIỮA HÌNH ẢNH QUỐC GIA XUẤT XỨ VÀ VIỆC TRẢI NGHIỆM THƯƠNG HIỆU TÁC ĐỘNG ĐẾN Ý ĐỊNH MUA LẠI SẢN PHẨM. In proceedings of Hội nghị SV NCKH toàn quốc lần thứ 4 các trường đại học khối ngành KT và QTKD. (September 2016). [Pub ID : #2695]

Book chapters (1) More...

1 Ngo Hoai Son, Bui Quang Thong: Strategic focus for the centre bureau of southern's development (pp. 102-105). VNUHCMC Publisher (November 2018). [Pub ID : #3921]