Trịnh Việt Dũng's Publications

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Non-ISI journal papers (5) More...

1 Trinh Viet Dung, Linh Nguyen: How to Change Perceived Destination Image Through Vlogging on Youtube. Innovation & Management Science eJournal 7(42): (August 2019). [Pub ID : #4025]
2 Trinh Viet Dung, Anh Tran Hoang Nguyen: Understanding Service Marketing Mix Impact on Student Recruitment. Pedagogy eJournal 2(52): (August 2019). [Pub ID : #4024]
3 Trinh Viet Dung, Nguyen Hoang Mai: MODEL OF RELATIONSHIPS AMONG MARKETING PUBLIC RELATIONS, SERVICE QUALITY AND ATTITUDE TOWARD BRAND. ASEAN Marketing Journal 10(1): 17-30 (February 2019). [Pub ID : #3667]
4 Trinh Viet Dung, Nguyen My Lan: Understanding Luxury Consumption Based on Income: Empirical Evidences from Young Vietnamese. Microeconomics: Intertemporal Consumer Choice & Savings eJournal 7(26): (February 2017). [Pub ID : #2775]
5 Trinh Viet Dung, Huynh Thanh Thao: Exploring Consumers' Preferences with Regard to Department Stores in Vietnam: An Empirical Assessment of the Multi-Attributes of Store Image. Microeconomics: Intertemporal Consumer Choice & Savings eJournal 7(25): (February 2017). [Pub ID : #2774]

Scopus journal papers (1) More...

1 Trinh Viet Dung: Analysis of brand switching behavior in motorbike hailing app with Markov Chain Model Global And Stochastic Analysis 5(8): 93-101 (October 2018). [Pub ID : #3588]

Domestic journal papers (1) More...

1 Trinh Viet Dung, Nguyen Hoang Mai: Marketing, Public Relation (MPR) - Theoretical Basis in General Scientific Journal of Van Lang University (3)103-108 (May 2017). [Pub ID : #2905]

International conference papers (17) More...

1 Trinh Viet Dung: CONSUMERISM CULTURE IN URBAN VIETNAM.. In proceedings of NIDA International Business Conference 2019. ISBN 978-616-482-005-0. NIDA Business School (March 2019). [Pub ID : #3666]
2 Pham Thuong Quan, Trinh Viet Dung: Sexual Orientation Disclosure at Work Among LGB Employees in Vietnam. In proceedings of Asia Conference on Business and Economics Studies. ISBN 978-604-922-660-1. Ho Chi Minh City Publishing House of Economics (September 2018). [Pub ID : #3589]
3 Nguyen Thi Hoang Ngan, Trinh Viet Dung: Finding a suistanable solution for the fate of lottery peddlers in a changing market. In proceedings of 9th NEU-KKU International Conference on Socio-Economic and Enivornmental Issues in Development. ISBN 978-604-65-3529-4. Labour - Social Publishing House (June 2018). [Pub ID : #3323]
4 Tran Minh Anh, Nguyen Manh Duc, Trinh Viet Dung: Using The Theory of Planned Behavior to explore consumer perception towards dietary supplements to treat diabetes in provincial Vietnam: A Research Agenda.. In proceedings of Scientific Research Results For Training. ISBN 978-604-67-1032-5. Science and Technics Publishing House (December 2017). [Pub ID : #3164]
5 Duyen Anh Doan, Thao Ly Le, Trinh Viet Dung: Premium Marketing Strategy for Son Doong Cave: An Experimental Approach.. In proceedings of Scientific Research Results For Training. ISBN 978-604-67-1032-5. Science and Technics Publishing House (December 2017). [Pub ID : #3163]
6 Nguyen Que Tien, Trinh Viet Dung, Bao Han Nguyen: The success and failure of affordable luxury strategy for Low-Cost-Carriers. In proceedings of Mystique of Luxury Brands Conference 2017. Curtin University (May 2017). [Pub ID : #2865]
7 Trinh Viet Dung, Nguyen Que Tien, Tran Chau: Conspicuous consumption as a remedy for loneliness.. In proceedings of Mystique of Luxury Brands Conference 2017. Curtin University (May 2017). [Pub ID : #2864]
8 Nguyen Que Tien, Trinh Viet Dung, Ngoc Kieu Ngan Dong : How different genders perceive and are motivated to buy luxury brands.. In proceedings of Mystique of Luxury Brands Conference 2017. Curtin University (May 2017). [Pub ID : #2863]
9 Thao Ly Le, Nguyen Que Tien, Trinh Viet Dung: The experiential tourists or how materialism can increase the willingness to pay premium for ecotourism.. In proceedings of Mystique of Luxury Brands Conference 2017. Curtin University (May 2017). [Pub ID : #2862]
10 Doan Duyen Anh, Trinh Viet Dung: 7-Eleven Sets to Open Store in Vietnam: What Lies Ahead?.. In proceedings of NIDA International Business Conference 2017. (March 2017). [Pub ID : #2779]

Book chapters (2) More...

1 Trinh Viet Dung: Chiến lược kinh doanh quốc tế - trường hợp của Tesco (pp. 96-106). NXB Đại học Quốc gia Hồ Chí Minh (October 2018). [Pub ID : #3733]
2 Trinh Viet Dung: Kế Hoạch Marketing - Công Ty TNHH Trần Gia (pp. 91-95). NXB Đại Học Quốc Gia (October 2018). [Pub ID : #3671]