Publications

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51 results

41 Hoang Thanh Nhon, Mai Ngoc Khuong: THE EFFECTS OF CONSUMER-GENERATED MEDIA ON VIETNAMESE TRAVELERS’ DECISION MAKING - MEDIATION ANALYSIS OF PERCEIVED CREDIBILITY AND TRUST. International Journal of Electronic Commerce Studies 2(2): 315-330 (December 2015). [Pub ID : #2349]
42 Van Bui, Nguyen Van Phuong, Dung Pham, Mai The Kien: UNDERSTANDING CUSTOMERS’ E-LOYALTY IN THE AIRLINE INDUSTRY: A CASE STUDY OF VIETNAM AIRLINES COMPANY LIMITED. International Journal of Applied Business and Economic Research 13(5): 3039-3064 (September 2015). [Pub ID : #2389]
43 Anh N. Nguyen, Nguyen Van Phuong, Tam D. B. Luong: Factors Influencing Loyalty of Dentists Towards Dental Product Suppliers. International Journal of Economic Research 12(3): 607-632 (September 2015). [Pub ID : #2388]
44 Phan Hoang Phuong Uyen, Nguyen Van Phuong, Mai The Kien, Le Phuong Thao: Key Determinants of SMEs in Vietnam. Combining Quantitative and Qualitative Studies. Review of European Studies (July 2015). [Pub ID : #2137]
45 Nguyen Van Phuong, Dang Hien Xuan Nhi, Le Nguyen Do Quyen, Mai The Kien: The Impacts of Consumers’ Familiarity on Their Behavioral Intentions towards Frozen Pangasius Products: A Study in Ho Chi Minh City, Vietnam. Review of European Studies (February 2015). [Pub ID : #2133]
46 Z Wei, T Wang, B Li, Nguyen Phuong Anh: The joint belief function and Shapley value for the joint cooperative game Studies in Computational Intelligence 115-133 (January 2015). [Pub ID : #4247]
47 Nguyen Thi Thuy Diem, Nguyen Van Phuong, Bui Thanh Thuy Van, Nguyen Thi Hong An: Factors Affecting Application of E-Marketing at Proprietorships and The Impact of E-Marketing Use on Proprietorships’ Marketing Success. International Journal of Economic Research (January 2015). [Pub ID : #2135]
48 Dang Hien Xuan Nhi, Nguyen Van Phuong: The Intention to Play Online Mobile Games in Ho Chi Minh City, Vietnam. International Journal of Applied Business and Economic Research (January 2015). [Pub ID : #2134]
49 Ton Nu Ngoc Han, Nguyen Van Phuong, Nguyen Ba Huan: THE INVESTIGATION OF ENTREPRENEURIAL INTENTION AMONG INTERNATIONAL UNIVERSITY. International Journal of Applied Business and Economic Research 13(1): 105-122 (January 2015). [Pub ID : #2084]
50 Le Dinh Minh Tri, Nguyen Ho Bao Tran: Attitudes Toward Mobile Advertising: A Study of Mobile Web Display and Mobile App Display Advertising. Asian Academy of Management Journal 19(2): 87-103 (December 2014). [Pub ID : #1356]