Nguyễn Thị Hương Giang's Publications

1	Nguyen Thi Huong Giang, Nguyễn Đình Khôi: The Impact of Consumer Animosity and Consumer Ethnocentrism on Intention to Purchase Foreign Products: The Case of Chinese Branded Household Appliances in Vietnam Market Journal of Economics and Behavioral Studies (JEBS) 7(4): 22-36 (August 2015). [Pub ID : #1944]

1	Nguyen Thi Huong Giang, Le Ngoc Anh Phuong: THE IMPACT OF FEAR APPEAL IN SOCIAL ADVERTISING ON BEHAVIORAL INTENTION - THE CASE OF “CHILDREN ALSO NEED A HELMET” CAMPAIGN. In proceedings of NEW PERSPECTIVE IN MULTIDISCIPLINARY RESEARCH & PRACTICE. (July 2015). [Pub ID : #1945]
2	Nguyen Thi Huong Giang, Nguyen Dinh Khoi: The Impact of Consumer Animosity and Consumer Ethnocentrism on Intention to Purchase Foreign Products: The Case of Chinese Branded Household Appliances in Vietnam Market. In proceedings of 4thInternational Conference on Management, Finance & Entrepreneurship (ICMFE-2015). (April 2015). [Pub ID : #2031]
3	Nguyen Thi Huong Giang, Ho Ngoc Tran: Understanding Vietnamese consumers’ purchase intentions toward Green Electronic Products in Hochiminh City.. In proceedings of FIRST ASIA PACIFIC CONFERENCE ON GLOBAL BUSINESS, ECONOMICS, FINANCE AND SOCIAL SCIENCES. ISBN 978-1-941505-15-1. (August 2014). [Pub ID : #1579]