Publications

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131 results

31 Nguyen Tran Nguyen Khai, Truong Hoang Anh: How Social Media Engagement Affects Tv Channel Loyalty Among Ho Chi Minh City Audiences: Mediating Roles of Social Presence and Channel Loyalty. International Journal of Latest Engineering and Management Research 3(12): 1-9 (December 2018). [Pub ID : #3614]
32 Pham Thuong Quan, Phan Trieu Anh: “Coming Out” At Work: Dilemma for LGB Employees in Vietnam. International Journal of Management and Applied Science 4(11): 51-59 (November 2018). [Pub ID : #3950]
33 Nguyen Tran Nguyen Khai, Huynh Thi Thu Hien: The Relationships among Self-congruity, Celebrity Endorser's Credibility and Purchase Intention in E-Commerce Industry. International Journal of Information, Business and Management 10(4): 138-150 (November 2018). [Pub ID : #3553]
34 Mai Ngoc Khuong, Nguyen Minh Tuan: Factors Affecting Repurchase Intention towards Luxury Hotels – A Mediation Analysis of Guest Satisfaction. Journal of Economics, Business and Management. 6(3): 72-78 (September 2018). [Pub ID : #3871]
35 Mai Ngoc Khuong, Dang Duc Khanh Uyen: Determinants of Cultural Festival Success — A Study in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management. 6(3): 120-126 (September 2018). [Pub ID : #3870]
36 Mai Ngoc Khuong, Nguyen Thanh Tung: Interior Design of Workplace and Employees’ Job Engagement: The Study of Hospitality Sector in Ho Chi Minh City, Vietnam. Journal of Economics, Business and Management. 6(3): 113-119 (September 2018). [Pub ID : #3869]
37 Nguyen Ngoc Duy Phuong, Le Thi Huyen Trang: KEY DETERMINANTS AND EFFECT OF ORGANIZATIONAL COMMITMENT ON EMPLOYEE’S INTENTION TO STAY: A PLS-SEM APPROACH. The Turkish Online Journal of Design, Art and Communication 8: 1277-1284 (September 2018). [Pub ID : #3824]
38 Bui Thi Thao Hien: GAMIFICATION IMPACT ON THE ACCEPTANCE OF MOBILE PAYMENT IN HO CHI MINH CITY, VIETNAM. nternational Journal of Social Science & Economic Research 3(9): 4822 (September 2018). [Pub ID : #3641]
39 Nguyen Tan Minh, Vương Gia Hân: Factors Influencing Millennials’ Purchase Intention towards Fast Fashion Products: A Case Study in Vietnam. International Journal of Social Science and Humanity 8(8): (August 2018). [Pub ID : #3526]
40 Nguyen Nhu Ty, Thanh Tuyen Tran: A two-stage study of grey system theory and DEA in strategic alliance: An application in Vietnamese fertilizing industry. International Journal of ADVANCED AND APPLIED SCIENCES 5(9): 73-81 (August 2018). [Pub ID : #3369]