Publications

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131 results

41 Nguyen Ngoc Duy Phuong, Nguyen Le Minh Anh: The Effects of Product Recall Management on Customer Attitude: The Mediating Role of Brand Reputation International Journal of Latest Engineering and Management Research 3(6): 124-131 (June 2018). [Pub ID : #3338]
42 Nguyen Ngoc Duy Phuong, Tran Thi Dai Trang: Repurchase intention: The effect of service quality, system quality, information quality, and customer satisfaction as mediating role: A PLS approach of M-commerce ride hailing service in Vietnam Marketing and Branding Research 2(5): 78-91 (April 2018). [Pub ID : #3621]
43 Nguyen Ngoc Duy Phuong, Huynh Quoc Tuan: Examining The Structural Relationships of Destination Image, Environmental Landscape, Infrastructure, Price, Financial Risk, Tourist Satisfaction and Destination Loyalty International Journal of Applied Business and Economic Research 16(1): 113-120 (April 2018). [Pub ID : #3301]
44 Mai Ngoc Khuong, Dao Ngoc Quynh: The Impact of Atmospheric Factors on Repurchase Intention at Upscale Restaurants in Ho Chi Minh City, Vietnam. International Journal of Trade, Economics and Finance 9(1): 29-34 (February 2018). [Pub ID : #3460]
45 Mai Ngoc Khuong, Nguyen Thi Huyen Tran: The Impacts Of Product Packaging Elements On Brand Image And Purchase Intention - An Empirical Study of Phuc Long’s Packaged Tea Products. International Journal of Trade, Economics and Finance 9(1): 8-13 (February 2018). [Pub ID : #3459]
46 Vo Thi Quy, Dang Diem Phuong: Consumer Ethnocentrism and Purchase Intention towards Foreign Processed Foods: A Case of Vietnam. International Journal of Social Science and Economic Research 3(2): 745 - 773 (February 2018). [Pub ID : #3204]
47 Vo Thi Quy: Organizational Culture and Firm Performance – A Comparative Study between Local and Foreign Companies Located in Ho Chi Minh City. International Journal of Scientific Research and Innovative Technology 5(2): 45-53 (February 2018). [Pub ID : #3197]
48 Nguyen Xuan Nhi, Bui Quang Thong, Mai Ngoc Khuong, Ha Diu My: Customer loyalty in B2B service in general insurance sector of Vietnam The Sankalpa International Journal of Management Decisions (January 2018). [Pub ID : #3476]
49 Phan Trieu Anh, Huynh Duc Minh Quan: Endless Ambition: Seeking portfolio diversity, Vingroup ventures into new industries for renewed market growth. Asian Management Briefs 1(13): (November 2017). [Pub ID : #3572]
50 Nguyen Nhu Tung: Pro-poor gap in private-public partnerships. Asian Management Brief - Singapore Management University (November 2017). [Pub ID : #3165]